Newsletter guides
Plain answers for hotels, villas and media outlets that send a newsletter. Written by the people who build Vivre.
- 11 October 2026 / 6 min read
How to split a hotel newsletter into groups
Most hotel newsletters go to everyone. How to split a guest list into a few useful groups, which ones to make first, and when sending to all is still right.
read the guide → - 11 October 2026 / 6 min read
How to move your newsletter list without losing anyone
Switching email platforms? How to export your list, keep unsubscribes as unsubscribes, merge duplicates and send the first email safely from the new one.
read the guide → - 11 October 2026 / 7 min read
Sending your newsletter from your own domain: SPF, DKIM and DMARC in plain English
What SPF, DKIM and DMARC do, what Gmail requires of senders since February 2024, who adds the records, and how to check your newsletter passes.
read the guide → - 11 October 2026 / 5 min read
Why company email filters unsubscribe your readers, and how to stop it
Readers unsubscribed seconds after you send? Company email security opens every link, including unsubscribe links. How to spot it and how to stop it.
read the guide → - 11 October 2026 / 4 min read
What is an EDM? Email newsletters, explained
EDM, newsletter, email blast: what the words mean, what a good EDM has in it, and the handful of terms you will hear when you send one.
read the guide →